Lesson Plan: Motivation to Buy

As you know, I love giving my students a chance to learn something interesting about the world around them using English as an instrument. After all, they are learning the language because, for them, it has some instrumental value. Advertising is a win-win topic since we’re surrounded by literally thousands of ads. However, instead of talking about such worn-out topics as how advertisement influences our lives or the types of advertisement, why not talking about something far more useful, in particular how it makes us buy? Forewarned is forearmed, so off we go 🙂

The lesson is based on this infographic article. I’ve cut some parts out, so for the lesson, you’ll need this version. You’ll also need this worksheet and these slides.
Level: B1+-C1
Duration: 80-90 mins
Procedure:

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